Traditional Offset Printing
Offset printing is one of the best ways to produce printed materials in commercial printing qualities. This is one of the major advantages of using offset presses, cost-efficiency in bulk printing.
We are capable of one and multi-color offset printing from business card size up to a 12 x 18 inch sheet. This allows us to produce virtually any item in that size range including, but not limited to, all stationery items, business forms, labels, invitations, brochures, catalogs and program books, both large and small. We are direct to plate and capable of producing difficult jobs at a high level of quality.
Additionally, we are able to run full color offset jobs on our direct to plate Heidelberg DI press.
Variable Data Printing
One of the distinguishing features of digital printing is the ability to print customized artwork for each page based on information from a database. Mail merge is variable data printing (VDP) in its most basic form; a postcard mailing matching a prospect's name to a product viewed, with a picture of the product and a reference to the last conversation with the salesman would be a more advanced example.
Variable data marketing has been shown to produce these results:
- Orders improve
- Cost per response decreases
- Repeat business increases
- More Sales